Science Journal of Business and Management

Volume 2, Issue 3, June 2014

  • Developing Responsive Marketing System Concept: Applying System Dynamics Approach

    Nastaran Hajiheydari, Seyed Behnam Khakbaz, Ali Amoei Ojaki

    Issue: Volume 2, Issue 3, June 2014
    Pages: 91-96
    Received: 26 April 2014
    Accepted: 8 May 2014
    Published: 10 June 2014
    Abstract: Marketing policies and strategies have long term effects on firm’s financial indicators. Measuring these long-term effects is somehow difficult and it could be important from managers’ viewpoint as well. Up to now a lot of researches have been done to disclose these effects, but the previous studies have limitation in demonstration of these long-te... Show More
  • The Role of Business Continuity Management in the Business Management System

    Kiril Petrov Stoichev

    Issue: Volume 2, Issue 3, June 2014
    Pages: 97-102
    Received: 11 August 2014
    Accepted: 16 August 2014
    Published: 30 August 2014
    Abstract: Every entrepreneur strives to manage his business in the most effective and efficient way, using different tools and approaches, but mainly relies on a well-functioning system of business management. Whether the responsible authorities and organizations at national and international level can help him and how to do it? In an attempt to be helpful, ... Show More