Science Journal of Business and Management

Volume 1, Issue 4, December 2013

  • A Case Study Concerning the Strategic Plan: V2020 of Chosun University

    Kiyoung Kim

    Issue: Volume 1, Issue 4, December 2013
    Pages: 43-57
    Received: 1 September 2013
    Published: 20 October 2013
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    Abstract: This paper shows a typical of strategic planning process involving a local university in the transformative society as well as quasi-privatization drive from the government. Chosun University was chosen as an object of this case study, which faces a high demand of environment and challenges. A comprehensive process often undertaken in the strategic... Show More
  • Customers’ Satisfaction about Services Quality & Services Provided by BASIC Bank Ltd. - A Study on Khulna

    Md. Ariful Islam, Proshenjit Ghosh, Md. Rayhan Islam, Mithun Sarker

    Issue: Volume 1, Issue 4, December 2013
    Pages: 58-73
    Received: 3 October 2013
    Published: 10 November 2013
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    Abstract: Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization... Show More
  • The Role of Small and Medium Enterprises in Managing Intellectual Property in Kenya: A Case of Gifted Hands

    JOB BOITT NGETICH

    Issue: Volume 1, Issue 4, December 2013
    Pages: 74-80
    Received: 1 November 2013
    Published: 20 November 2013
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    Abstract: Intellectual property delivers core competencies, which fuels long-term sustainable competitive advantage. This study sought to determine the role of SME’s in managing intellectual property in Kenya. The study was done on one organization to allow an in-depth analysis. To achieve the main objective of this study, the study was guided by four specif... Show More
  • Comparative Analysis of Enterprises of Covering Floors and Walls by Applying the Radar Charts Methodology

    Miguel Angel Pérez Benedito

    Issue: Volume 1, Issue 4, December 2013
    Pages: 81-87
    Received: 21 November 2013
    Published: 20 December 2013
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    Abstract: The radial chart is a graphic that shows the financial situation of different management areas displayed on it. So we can take decisions in order to get company goals and to measure their effects through the obtained indicators from the application of sine and cosine theorem. The effects are multidirectional, so it is possible to see how the decisi... Show More
  • Customer Satisfaction and Customer Loyalty through Service Quality Evaluated under SERVQUAL Model- A study on Banking Industries of Bangladesh

    Md. Ariful Islam, Kh. Fahim Hossain, Md. Rayhan Islam, Mahmudul Hasan Siddiqui

    Issue: Volume 1, Issue 4, December 2013
    Pages: 88-97
    Received: 7 December 2013
    Published: 30 December 2013
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    Abstract: Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization... Show More
  • Status of the Development of Corporate Social Responsibility in China and Suggested Countermeasures for Improvement

    Wenzhong Zhu, Min Zhang

    Issue: Volume 1, Issue 4, December 2013
    Pages: 98-103
    Received: 11 November 2013
    Published: 20 January 2014
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    Abstract: There is a growing recognition that firms that practice Corporate Social Responsibility (hereinafter referred to as CSR) actively perform better both socially and economically than those that are inactive. In China, CSR has drawn increasing attention in recent years. Despite the progress which has been achieved, CSR in China is still in its infancy... Show More