The study investigates customer disconfirmation on product wastage in the line of tomato value chain. the management of harvested produce which is vital to the growth of a sustainable tomato value chain in Nigeria. Value Chain management is a tool that drives industrial development and enhances national food security. It is the focal point of this work to assess the effective management of tomato produce waste in Nigeria. This research is designed to investigate whether provision of efficient transportation facilities, good storage facilities and promulgation of enabling legislation and policies that will impact positively on the value chain in Nigeria. Disconfirmation theory was adopted in evaluating the gap between customer perception and expectation within the framework of tomato value chain. The study was conducted using primary data and the use of questionnaire in gathering information. Data was analyzed and the outcome of the regression analysis and ANNOVA showed the calculated p value of 0.000 is lower than the 0.05 alpha levels of importance. The study reveals that there is a relationship between efficient management of produce and the derivable benefits of tomato produce. Sequel to the results obtained, the recommendations as well as conclusion derived from the discovery of the study hold implication for industry operators on key areas of sustainable value chain management styles.
| Published in | Science Journal of Business and Management (Volume 10, Issue 2) |
| DOI | 10.11648/j.sjbm.20221002.13 |
| Page(s) | 75-84 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2024. Published by Science Publishing Group |
Value Chain, Produce, Waste, Region, Small Scale Farmers
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APA Style
Eshiett Idongesit Oto, Eshiett Oto Eyamba, Uwhubetine Godfrey Onajite. (2022). Customer Disconfirmation and Produce Wastage on Tomato Value Chain in Nigeria. Science Journal of Business and Management, 10(2), 75-84. https://doi.org/10.11648/j.sjbm.20221002.13
ACS Style
Eshiett Idongesit Oto; Eshiett Oto Eyamba; Uwhubetine Godfrey Onajite. Customer Disconfirmation and Produce Wastage on Tomato Value Chain in Nigeria. Sci. J. Bus. Manag. 2022, 10(2), 75-84. doi: 10.11648/j.sjbm.20221002.13
AMA Style
Eshiett Idongesit Oto, Eshiett Oto Eyamba, Uwhubetine Godfrey Onajite. Customer Disconfirmation and Produce Wastage on Tomato Value Chain in Nigeria. Sci J Bus Manag. 2022;10(2):75-84. doi: 10.11648/j.sjbm.20221002.13
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Download@article{10.11648/j.sjbm.20221002.13,
author = {Eshiett Idongesit Oto and Eshiett Oto Eyamba and Uwhubetine Godfrey Onajite},
title = {Customer Disconfirmation and Produce Wastage on Tomato Value Chain in Nigeria},
journal = {Science Journal of Business and Management},
volume = {10},
number = {2},
pages = {75-84},
doi = {10.11648/j.sjbm.20221002.13},
url = {https://doi.org/10.11648/j.sjbm.20221002.13},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20221002.13},
abstract = {The study investigates customer disconfirmation on product wastage in the line of tomato value chain. the management of harvested produce which is vital to the growth of a sustainable tomato value chain in Nigeria. Value Chain management is a tool that drives industrial development and enhances national food security. It is the focal point of this work to assess the effective management of tomato produce waste in Nigeria. This research is designed to investigate whether provision of efficient transportation facilities, good storage facilities and promulgation of enabling legislation and policies that will impact positively on the value chain in Nigeria. Disconfirmation theory was adopted in evaluating the gap between customer perception and expectation within the framework of tomato value chain. The study was conducted using primary data and the use of questionnaire in gathering information. Data was analyzed and the outcome of the regression analysis and ANNOVA showed the calculated p value of 0.000 is lower than the 0.05 alpha levels of importance. The study reveals that there is a relationship between efficient management of produce and the derivable benefits of tomato produce. Sequel to the results obtained, the recommendations as well as conclusion derived from the discovery of the study hold implication for industry operators on key areas of sustainable value chain management styles.},
year = {2022}
}
TY - JOUR T1 - Customer Disconfirmation and Produce Wastage on Tomato Value Chain in Nigeria AU - Eshiett Idongesit Oto AU - Eshiett Oto Eyamba AU - Uwhubetine Godfrey Onajite Y1 - 2022/05/07 PY - 2022 N1 - https://doi.org/10.11648/j.sjbm.20221002.13 DO - 10.11648/j.sjbm.20221002.13 T2 - Science Journal of Business and Management JF - Science Journal of Business and Management JO - Science Journal of Business and Management SP - 75 EP - 84 PB - Science Publishing Group SN - 2331-0634 UR - https://doi.org/10.11648/j.sjbm.20221002.13 AB - The study investigates customer disconfirmation on product wastage in the line of tomato value chain. the management of harvested produce which is vital to the growth of a sustainable tomato value chain in Nigeria. Value Chain management is a tool that drives industrial development and enhances national food security. It is the focal point of this work to assess the effective management of tomato produce waste in Nigeria. This research is designed to investigate whether provision of efficient transportation facilities, good storage facilities and promulgation of enabling legislation and policies that will impact positively on the value chain in Nigeria. Disconfirmation theory was adopted in evaluating the gap between customer perception and expectation within the framework of tomato value chain. The study was conducted using primary data and the use of questionnaire in gathering information. Data was analyzed and the outcome of the regression analysis and ANNOVA showed the calculated p value of 0.000 is lower than the 0.05 alpha levels of importance. The study reveals that there is a relationship between efficient management of produce and the derivable benefits of tomato produce. Sequel to the results obtained, the recommendations as well as conclusion derived from the discovery of the study hold implication for industry operators on key areas of sustainable value chain management styles. VL - 10 IS - 2 ER -
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