Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective

Obiageli Augusta Nwagwu

doi:doi:10.11648/j.sjbm.20210903.19

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Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective

Obiageli Augusta Nwagwu

Published in Science Journal of Business and Management (Volume 9, Issue 3)

Received: 22 July 2021 Accepted: 2 August 2021 Published: 7 August 2021

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Abstract

Today’s businesses improve their performances through adoption of entrepreneurial orientation and leveraging their resources to create value for their customers and achieve competitive advantage. The aim of this study is to investigate the effect of entrepreneurial orientation on hotel business performance. Extant studies recognized moderating effect of third variables on how entrepreneurial orientation impacts performance. In this research, data mining capability is considered to be the moderating variable. With a population of 628 hotels in Abuja, data was collected via survey instruments administered on 250 hotel owners/managers and supervisors. The empirical study carried out in this research was achieved using questionnaires administered on hotel owners, supervisors and managers of three star hotels in Abuja, Federal Capital Territory, Nigeria. Out of the 250 distributed questionnaires, a total of 50 responses were received due to the fact that in most of the hotels, either the hotel owner or manager or supervisor alone gave their responses rather than a combination of any two. This figure therefore formed our final population size of 50 respondents. Regression analyses ware used to test the hypothesis on microsoft excel. Outcome of the study shows a significant moderating effect of data mining capability on the linkage between entrepreneurial orientation and performance. Findings also revealed that relationship between all other constructs is significantly positive with coefficients of determination value that reflect this positive relationship between constructs. It is recommended that future investigation into this field of study should give consideration to other geographical locations as well as other line of respondents to achieve more elaborate connection between entrepreneurial orientation and performance of hotel businesses in Nigeria. With a view to further boost support to this sector which is characterized with consistent uncertainties and environmental challenges, it is advised that regulators should put in place some palliatives to help enhance their business activities.

Published in	Science Journal of Business and Management (Volume 9, Issue 3)
DOI	10.11648/j.sjbm.20210903.19
Page(s)	215-223
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Entrepreneurial Orientation, Performance, Data Mining Capability, Three Star Hotel, Regression Analysis

References

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Obiageli Augusta Nwagwu. (2021). Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective. Science Journal of Business and Management, 9(3), 215-223. https://doi.org/10.11648/j.sjbm.20210903.19

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Obiageli Augusta Nwagwu. Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective. Sci. J. Bus. Manag. 2021, 9(3), 215-223. doi: 10.11648/j.sjbm.20210903.19

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Obiageli Augusta Nwagwu. Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective. Sci J Bus Manag. 2021;9(3):215-223. doi: 10.11648/j.sjbm.20210903.19

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@article{10.11648/j.sjbm.20210903.19,
  author = {Obiageli Augusta Nwagwu},
  title = {Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective},
  journal = {Science Journal of Business and Management},
  volume = {9},
  number = {3},
  pages = {215-223},
  doi = {10.11648/j.sjbm.20210903.19},
  url = {https://doi.org/10.11648/j.sjbm.20210903.19},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20210903.19},
  abstract = {Today’s businesses improve their performances through adoption of entrepreneurial orientation and leveraging their resources to create value for their customers and achieve competitive advantage. The aim of this study is to investigate the effect of entrepreneurial orientation on hotel business performance. Extant studies recognized moderating effect of third variables on how entrepreneurial orientation impacts performance. In this research, data mining capability is considered to be the moderating variable. With a population of 628 hotels in Abuja, data was collected via survey instruments administered on 250 hotel owners/managers and supervisors. The empirical study carried out in this research was achieved using questionnaires administered on hotel owners, supervisors and managers of three star hotels in Abuja, Federal Capital Territory, Nigeria. Out of the 250 distributed questionnaires, a total of 50 responses were received due to the fact that in most of the hotels, either the hotel owner or manager or supervisor alone gave their responses rather than a combination of any two. This figure therefore formed our final population size of 50 respondents. Regression analyses ware used to test the hypothesis on microsoft excel. Outcome of the study shows a significant moderating effect of data mining capability on the linkage between entrepreneurial orientation and performance. Findings also revealed that relationship between all other constructs is significantly positive with coefficients of determination value that reflect this positive relationship between constructs. It is recommended that future investigation into this field of study should give consideration to other geographical locations as well as other line of respondents to achieve more elaborate connection between entrepreneurial orientation and performance of hotel businesses in Nigeria. With a view to further boost support to this sector which is characterized with consistent uncertainties and environmental challenges, it is advised that regulators should put in place some palliatives to help enhance their business activities.},
 year = {2021}
}

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TY  - JOUR
T1  - Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective
AU  - Obiageli Augusta Nwagwu
Y1  - 2021/08/07
PY  - 2021
N1  - https://doi.org/10.11648/j.sjbm.20210903.19
DO  - 10.11648/j.sjbm.20210903.19
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 215
EP  - 223
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20210903.19
AB  - Today’s businesses improve their performances through adoption of entrepreneurial orientation and leveraging their resources to create value for their customers and achieve competitive advantage. The aim of this study is to investigate the effect of entrepreneurial orientation on hotel business performance. Extant studies recognized moderating effect of third variables on how entrepreneurial orientation impacts performance. In this research, data mining capability is considered to be the moderating variable. With a population of 628 hotels in Abuja, data was collected via survey instruments administered on 250 hotel owners/managers and supervisors. The empirical study carried out in this research was achieved using questionnaires administered on hotel owners, supervisors and managers of three star hotels in Abuja, Federal Capital Territory, Nigeria. Out of the 250 distributed questionnaires, a total of 50 responses were received due to the fact that in most of the hotels, either the hotel owner or manager or supervisor alone gave their responses rather than a combination of any two. This figure therefore formed our final population size of 50 respondents. Regression analyses ware used to test the hypothesis on microsoft excel. Outcome of the study shows a significant moderating effect of data mining capability on the linkage between entrepreneurial orientation and performance. Findings also revealed that relationship between all other constructs is significantly positive with coefficients of determination value that reflect this positive relationship between constructs. It is recommended that future investigation into this field of study should give consideration to other geographical locations as well as other line of respondents to achieve more elaborate connection between entrepreneurial orientation and performance of hotel businesses in Nigeria. With a view to further boost support to this sector which is characterized with consistent uncertainties and environmental challenges, it is advised that regulators should put in place some palliatives to help enhance their business activities.
VL  - 9
IS  - 3
ER  -

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Obiageli Augusta Nwagwu

Department of Business Administration, Faculty of Management Science, Nile University of Nigeria, Abuja, Abuja, Nigeria

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Obiageli Augusta Nwagwu. (2021). Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective. Science Journal of Business and Management, 9(3), 215-223. https://doi.org/10.11648/j.sjbm.20210903.19

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ACS Style

Obiageli Augusta Nwagwu. Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective. Sci. J. Bus. Manag. 2021, 9(3), 215-223. doi: 10.11648/j.sjbm.20210903.19

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AMA Style

Obiageli Augusta Nwagwu. Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective. Sci J Bus Manag. 2021;9(3):215-223. doi: 10.11648/j.sjbm.20210903.19

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@article{10.11648/j.sjbm.20210903.19,
  author = {Obiageli Augusta Nwagwu},
  title = {Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective},
  journal = {Science Journal of Business and Management},
  volume = {9},
  number = {3},
  pages = {215-223},
  doi = {10.11648/j.sjbm.20210903.19},
  url = {https://doi.org/10.11648/j.sjbm.20210903.19},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20210903.19},
  abstract = {Today’s businesses improve their performances through adoption of entrepreneurial orientation and leveraging their resources to create value for their customers and achieve competitive advantage. The aim of this study is to investigate the effect of entrepreneurial orientation on hotel business performance. Extant studies recognized moderating effect of third variables on how entrepreneurial orientation impacts performance. In this research, data mining capability is considered to be the moderating variable. With a population of 628 hotels in Abuja, data was collected via survey instruments administered on 250 hotel owners/managers and supervisors. The empirical study carried out in this research was achieved using questionnaires administered on hotel owners, supervisors and managers of three star hotels in Abuja, Federal Capital Territory, Nigeria. Out of the 250 distributed questionnaires, a total of 50 responses were received due to the fact that in most of the hotels, either the hotel owner or manager or supervisor alone gave their responses rather than a combination of any two. This figure therefore formed our final population size of 50 respondents. Regression analyses ware used to test the hypothesis on microsoft excel. Outcome of the study shows a significant moderating effect of data mining capability on the linkage between entrepreneurial orientation and performance. Findings also revealed that relationship between all other constructs is significantly positive with coefficients of determination value that reflect this positive relationship between constructs. It is recommended that future investigation into this field of study should give consideration to other geographical locations as well as other line of respondents to achieve more elaborate connection between entrepreneurial orientation and performance of hotel businesses in Nigeria. With a view to further boost support to this sector which is characterized with consistent uncertainties and environmental challenges, it is advised that regulators should put in place some palliatives to help enhance their business activities.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - Investigating the Effect of Entrepreneurial Orientation on Hotel Performance: The Data Mining Capability Perspective
AU  - Obiageli Augusta Nwagwu
Y1  - 2021/08/07
PY  - 2021
N1  - https://doi.org/10.11648/j.sjbm.20210903.19
DO  - 10.11648/j.sjbm.20210903.19
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 215
EP  - 223
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20210903.19
AB  - Today’s businesses improve their performances through adoption of entrepreneurial orientation and leveraging their resources to create value for their customers and achieve competitive advantage. The aim of this study is to investigate the effect of entrepreneurial orientation on hotel business performance. Extant studies recognized moderating effect of third variables on how entrepreneurial orientation impacts performance. In this research, data mining capability is considered to be the moderating variable. With a population of 628 hotels in Abuja, data was collected via survey instruments administered on 250 hotel owners/managers and supervisors. The empirical study carried out in this research was achieved using questionnaires administered on hotel owners, supervisors and managers of three star hotels in Abuja, Federal Capital Territory, Nigeria. Out of the 250 distributed questionnaires, a total of 50 responses were received due to the fact that in most of the hotels, either the hotel owner or manager or supervisor alone gave their responses rather than a combination of any two. This figure therefore formed our final population size of 50 respondents. Regression analyses ware used to test the hypothesis on microsoft excel. Outcome of the study shows a significant moderating effect of data mining capability on the linkage between entrepreneurial orientation and performance. Findings also revealed that relationship between all other constructs is significantly positive with coefficients of determination value that reflect this positive relationship between constructs. It is recommended that future investigation into this field of study should give consideration to other geographical locations as well as other line of respondents to achieve more elaborate connection between entrepreneurial orientation and performance of hotel businesses in Nigeria. With a view to further boost support to this sector which is characterized with consistent uncertainties and environmental challenges, it is advised that regulators should put in place some palliatives to help enhance their business activities.
VL  - 9
IS  - 3
ER  -

Copy | Download